Renders and 3D models from Sotogrande to Nerja

Estepona recorded 888 new-build home sales in 2025, the second-highest figure in the province after Málaga city and more than Marbella, Manilva, Casares and Benahavís combined. It is the town on the western coast where most homes are sold off-plan: apartment and townhouse developments, many aimed at foreign buyers.

The useful output here is every unit type in 3D, with a viewer and selector for the development’s website and augmented reality for the sales suite and fairs. We explain it in solutions for developers, and the full sales process in our guide to selling off-plan.

Benahavís is the opposite: 711 sales in 2025 and only 23 of them new builds. What sells is mostly resale villas on gated estates and large plots, often decorated to the previous owner’s taste.

For these homes the complete 3D model with virtual staging works: buyers see the house as they could live in it, labelled as a virtual recreation. And real-size augmented reality lets them walk the living room and terrace from their own home.

Mijas recorded 3,190 sales in 2025, most of them resales: villas, townhouses and apartments on the coastal estates. Here the complete model helps sell to buyers comparing several similar homes in a few days.

Fuengirola, more urban and compact, recorded 2,169 sales, 28.6% of them new builds. Flats dominate, and for many listings a colour 3D floor plan that explains the layout is enough.

Benalmádena (2,070 sales in 2025) and Torremolinos (1,990) are apartment markets with different profiles: in Benalmádena new builds made up 9.1% of sales, in Torremolinos 22.2%. For resales, a 3D floor plan and a couple of renders usually explain the home; for new developments, unit types in 3D help sell before the build is finished.

At the western end, Sotogrande belongs to San Roque, already in Cádiz province, which recorded 1,018 sales in 2025. Villas and apartments by the marina and the golf courses, with an international buyer much like Marbella’s: the complete model with augmented reality is the natural choice.

Manilva (1,122 sales) and Casares (635, with 17.8% new builds) mix apartments and townhouses on coastal and golf estates, often sold to buyers who do not live in Spain.

East of Málaga, the market changes scale. Nerja recorded 582 sales in 2025 and only 38 new builds: resale apartments and houses, where a 3D floor plan and renders of the main rooms explain the home. Vélez-Málaga recorded 1,410 and Torrox 820.

Rincón de la Victoria is the exception: 860 sales, almost one in four of them new builds. There, unit types in 3D suit the developments and 3D floor plans suit the flats.