Property 3D and augmented reality glossary
Plain-English definitions of the 30 terms you meet when a 2D floor plan becomes a 3D model shown in a web viewer or in augmented reality, written for estate agents, developers and architects. Spanish terms such as infografía and cota are covered too. The complete 3D model starts at €490 + VAT, delivered in 3 to 5 working days.
Key factsRev.
- Terms
- 30, in English and Spanish
- 3D formats
- glTF, GLB and USDZ
- Augmented reality
- AR Quick Look, Scene Viewer, ARCore, ARKit and WebXR
- Images and models
- Render, CGI, PBR, Cycles and top-down plan
- Selling
- Off-plan sales, virtual show homes and virtual staging
- Each definition
- Under 40 words; official source linked where one exists
Why does one 3D home need several file formats?
Because each device opens a different format. The web viewer and Android phones read GLB, the compact form of glTF; iPhones and iPads need USDZ to open augmented reality in AR Quick Look. Renders are 4K images. All of them come from the same 3D model.
That is why Home View 3D delivers one model with several outputs. For our demo villa, the web model weighs 3.1 MB, the 1:20 tabletop model for iPhone 5.3 MB and the Android one 7.0 MB. Buyers opening the link never need to know any of this: the “View in your room” button opens the right file for their phone, and a computer shows a QR code instead.
If you work with Spanish developers, you will also meet local terms such as venta sobre plano (off-plan sale), infografía 3D (CGI) and cota (a dimension on a plan). They are listed here under their English names, with the Spanish in brackets.
Want a fixed price for your property?
Send us the floor plan and we reply with the price and turnaround of its complete 3D model: the model, 6 renders, a web viewer and augmented reality, from €490 + VAT.
2D floor plan
A scale drawing of a home seen from above, with lines for walls, doors and windows. It may show dimensions, floor areas and room names. It is the starting point for a 3D model.
It arrives in many forms: an architect’s PDF, a DWG file, a development brochure or the plan on a listing. Home View 3D only needs a legible one and one reference measurement to build the home in 3D, with no photos and no site visit. If it has no dimensions, we measure from its scale and say so.
360° virtual tour
A walk-through of a home made from 360° panoramic photos taken at several points, with a click to jump between them. It shows the property exactly as it was on the day of the shoot.
It needs a finished home, a 360 camera and a visit, and it cannot show the layout from above or swap the furniture. A 3D viewer built from the plan does not record reality, but it works before anything is built and has cut-away mode. At Home View 3D, 360° panoramas are coming soon.
3D viewer
A web application that displays a 3D model in the browser, to rotate, zoom and walk through with nothing to install. It is shared as a link or embedded in another site with an iframe.
The Home View 3D viewer adds what a listing needs: rooms with floor areas, a guided tour, a plan view, cut-away mode, a light control and an augmented reality button. It only downloads the model, 3.1 MB for our villa, when the visitor asks. The complete 3D model includes 12 months of viewer hosting.
AR Quick Look
Apple’s built-in augmented reality viewer on iPhone, iPad and Apple Vision Pro. It opens USDZ files from Safari, Messages or Mail with no app to install, on iOS or iPadOS 12 or later.
This is how a buyer with an iPhone sees the home: they tap “View in your room” on the web page and the system places the USDZ model over the camera image. In our case study, the 1:20 tabletop model weighs 5.3 MB. Apple documents it on its AR Quick Look page; the Android equivalent is Scene Viewer.
ARCore
Google’s augmented reality platform. It lets a phone track its position, detect floors and tables and estimate the room’s lighting. It runs on supported Android phones with version 7.0 or later.
Without ARCore there is no augmented reality on Android: Scene Viewer uses it to set the home down on a real surface. Google publishes the list of supported devices. If a buyer’s phone is not on it, the Home View 3D link still shows the model in 3D on screen. Apple’s equivalent is ARKit.
ARKit
Apple’s framework for building augmented reality experiences on iPhone and iPad. It was introduced with iOS 11 in June 2017.
It is what app developers build with. Showing a home needs no app at all: AR Quick Look, built into the system, opens the USDZ file from Safari, which is why Home View 3D augmented reality works from a link. Apple announced it in a developer news post. On Android, the equivalent is ARCore.
Augmented reality (AR)
Technology that overlays digital objects on the live image from a phone’s camera, anchored to the floor or a table, so they appear to be in the room.
In property it lets buyers see a home as a model on their table or at real size in their living room, with no app: AR Quick Look opens it on iPhone and iPad, Scene Viewer on Android. A computer cannot show it, so it displays a QR code. Home View 3D includes it in the complete 3D model, from €490 + VAT.
Blender
Free and open-source 3D software for modelling, materials, lighting, animation and rendering. It is released under the GNU GPL and can be used commercially with no licence fees.
It is the core tool at Home View 3D. We drive it with Python scripts that build walls, openings, doors and windows from the plan, so moving a partition rebuilds in minutes. We render with Cycles and export to glTF. The licence is explained on blender.org.
Cut-away mode
A mode of our 3D viewer that slices every wall at 1.15 m, so you look down into each room and read the layout and furniture, like an architect’s scale model.
With full-height walls, at 2.60 m, the home reads as a closed box. With the cut, buyers see at a glance how the living room, bedrooms, bathrooms and terraces connect, which neither photos nor a 360° virtual tour can show. Matterport calls its similar overview of a scan a dollhouse view. Try it on the villa in our case study.
Cycles
Blender’s render engine based on path tracing: it simulates how light bounces to produce physically correct images. It can run on the processor or the graphics card.
With Cycles, sunlight comes through the windows and bounces off floors and walls as it would in reality, with no hand-painted shadows. The 13 images in our case study, views and plans included, took about 21 minutes in total on an RTX 4060. The Blender manual calls it a physically based path tracer for production rendering.
Digital twin
A digital replica of a real object, building or space that reproduces its geometry and, in advanced uses, its operating data. In property the term is used for a navigable 3D model of a home.
It is mostly applied to scans of built homes, such as Matterport captures. A model built from the plan, like those Home View 3D makes, is not a twin in the strict sense: it represents the home as designed, deliberately furnished, with measurements that depend on the plan. That is why it works for new builds, where there is nothing to scan.
Dimension (cota)
A measurement written on a plan next to a line with end marks, giving the real length of a wall, an opening or a room. Spanish plans call it a cota.
Dimensions decide how accurate the model can be. With a dimensioned plan or a DWG, Home View 3D follows the measurements. With only a scale bar, we measure from it and mark floor areas as approximate (≈), as with the villa in our case study. One reference measurement is enough to start, such as the width of the living room or the total floor area.
GLB
The binary version of glTF: a single .glb file holding a 3D model’s geometry, materials and textures. It is the usual format for showing models on the web and on Android.
A GLB is hosted and shared like an image: one file, one URL. The Home View 3D 3D viewer loads a compressed GLB, which weighs 3.1 MB with 178,704 triangles for our villa. For augmented reality on Android we deliver separate GLB files, opened by Scene Viewer.
glTF
An open, royalty-free format for transmitting and loading 3D scenes and models, published by the Khronos Group. Version 2.0 is the international standard ISO/IEC 12113:2022.
Khronos calls it “the JPEG of 3D”: lightweight models for browsers, phones and engines. It uses metallic-roughness PBR materials, so a model looks the same in different viewers. It can be saved as several files or as a single one, the GLB. More on the official glTF page.
Iframe
An HTML element that places another web page inside the current one, in a frame. It is the standard way to embed a 3D viewer, a map or a video on an estate agent’s website.
Home View 3D delivers the viewer with iframe code ready to paste into the property page, on any website that accepts HTML, with lazy loading and permission for full screen and augmented reality. On portals it depends on each one: idealista only accepts 3D tours from its approved providers. Technical reference on MDN.
Infografía 3D (Spanish for CGI)
The usual Spanish term for a photorealistic, computer-generated image of a building or home made from a 3D model. In practice it means an architectural render, or CGI.
You will meet it in Spanish developers’ brochures and briefs: infografías de la promoción are the CGI images of a new-build scheme, nothing to do with data infographics. Home View 3D delivers them in 4K, rendered with Cycles, and labels them as virtual when the home is not built yet.
Isometric view
A 3D drawing seen from above at an angle, with all three axes at the same scale and no vanishing points, so measurements do not shrink with distance.
In property it shows a furnished plan with depth: walls, furniture and heights at once, which a top-down floor plan cannot. Home View 3D delivers it in 4K as part of the 3D floor plan, from €149 + VAT per floor; with the complete model you can also turn the home any way you like in the 3D viewer.
Matterport
A platform that creates immersive 3D tours and digital twins of real spaces from camera captures, for example with its Pro3 lidar camera.
Capturing requires the home to exist, be finished and be visited with the camera (Matterport’s cameras). That is why a scan cannot sell an off-plan home and a model built from the plan can. If the property is already built and you want to show its real condition, a scan is a sound choice.
model-viewer
An open-source web component developed by Google under the Apache 2.0 licence. It displays interactive 3D models on a web page and opens them in augmented reality on supported phones.
It powers the Home View 3D 3D viewer: it reads the GLB, rotates and zooms with your fingers and hands over to AR Quick Look on iPhone. We host it on our own server and it only downloads when a visitor taps to explore, so the page stays fast. Documentation at modelviewer.dev.
Off-plan sale (venta sobre plano)
Buying a home before it is built or finished, with the project and its plans as the reference. Buyers usually pay part of the price in instalments while construction is under way.
In Spain, the first additional provision of Ley 38/1999, the Building Act, requires developers to guarantee those payments with surety insurance or a credit institution’s guarantee, and to hold them in a special account. With nothing to photograph, off-plan sales rely on plans, CGI, 3D models and augmented reality. This is not legal advice.
PBR (physically based rendering)
A way of describing materials by their physical properties (base colour, roughness, metalness and relief) so they react to light realistically in any viewer or engine.
Thanks to PBR, a timber floor or black porcelain tiles look the same in a Cycles render, in the 3D viewer and in augmented reality. glTF uses the metallic-roughness model as its core material (specification). For our villa we created 39 PBR textures, all of them procedural.
Procedural texture
A texture generated from formulas and nodes rather than photographs: wood, stone, tiles or fabric are described by colour, scale and relief parameters that can be adjusted without reshooting anything.
Two advantages for a listing: there are no third-party image rights, because nothing comes from a stock photo library, and changing a floor’s tone or a tile’s size means adjusting a value and rendering again. Every Home View 3D texture is procedural PBR; for our villa we created 39.
Render
A computer-generated image made from a 3D model by calculating how light falls on its materials. In property, a photorealistic render shows a home that is unbuilt, empty or yet to be renovated.
Rendering is the process; the render is the image, often called CGI in British property marketing. Quality depends on the model, the materials and the light more than on the software. Home View 3D renders in 4K with Cycles from the model of the home; the complete 3D model includes 6, from €490 + VAT. Market prices: 3D rendering cost guide.
Scene Viewer
Google’s viewer that opens glTF or GLB models from a website or an Android app and places them in augmented reality on ARCore-supported phones running Android 7.0 or later.
It opens from a link in the browser and needs up-to-date versions of the Google app and Google Play Services for AR. If the phone does not support ARCore, it shows the model in 3D without the camera. Home View 3D delivers a 1:20 tabletop model (7.0 MB for our villa) and a real-size one for Android. Official guide on Google for Developers.
Top-down floor plan
An image of a home seen straight from above with the roof removed, showing the layout, furniture and floor finishes in colour. It is the most common form of a so-called 3D floor plan.
Home View 3D produces it with an orthographic camera over the 3D model, with no perspective, so room proportions hold and the image lines up with the redrawn 2D floor plan. It is delivered in 4K as part of the 3D floor plan, from €149 + VAT per floor, in 2 to 3 working days.
USDZ
A 3D file format created by Pixar on top of Universal Scene Description: an uncompressed zip package that holds a model, its materials and textures in one file. It is the format AR Quick Look opens on iPhone and iPad.
Without it, augmented reality will not open on an iPhone. That is why every Home View 3D home is also delivered as USDZ, in two versions: a 1:20 tabletop model and a real-size one for the floor, which weigh 5.3 MB and 8.2 MB for our villa. On Android the equivalent is GLB. Specification on openusd.org.
Virtual scale model
A digital 3D model of a home or building that replaces the physical architectural model in a sales suite: it can be rotated, zoomed and walked through on a screen or in augmented reality.
A physical model is built once and stays in the sales suite; a virtual one travels in a link. With augmented reality, buyers set it on their table at 1:20 scale or walk through it at real size. At Home View 3D, the development package starts at €1,490 + VAT.
Virtual show home
A digital version of a development’s show home: the typical unit, furnished and dressed, which buyers explore in renders, a 3D viewer or augmented reality instead of visiting in person.
A physical show home needs a finished, furnished unit, and only buyers who travel to the site see it. A virtual one can be shown before construction starts and reaches buyers abroad through a link. Home View 3D covers it with the development package: 3 unit types, 12 renders, a viewer and augmented reality, from €1,490 + VAT.
Virtual staging
Furnishing or restyling a home digitally to show it in a listing, without bringing in real furniture. It is done by editing photos, generating images with AI or changing the furniture in a 3D model.
On a 3D model, a new style stays consistent across every view, the 3D viewer and augmented reality; with photos, each image is edited on its own. At Home View 3D it costs €60 + VAT per room. The images should be labelled as virtually staged, because the furniture is not part of the sale.
WebXR
A W3C standard interface (the WebXR Device API) that lets a web page access virtual and augmented reality devices, such as headsets and phone sensors, with no app to install.
It is the open web’s route to augmented reality, but support varies by browser and device, and the specification is still a W3C Candidate Recommendation Draft (June 2026). That is why Home View 3D uses AR Quick Look on iPhone and Scene Viewer on Android. Draft on w3.org.

Want to see it with your own floor plan?
Send us the plan of a property and we will return one room in 3D to open on your phone, free and with no obligation. It is the quickest way to see what a GLB, a USDZ and cut-away mode mean in practice.
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